Here are the brand reputation rankings for K-Pop boy groups for the month of October, based on big data analysis!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 9 to October 9.
BTS topped the list for the 41st consecutive month with a brand reputation index of 7,748,253. High-ranking phrases in the group’s keyword analysis included “Coldplay,” “My Universe,” and “Billboard,” while their highest-ranking related terms included “record,” “collaborate,” and “support.” BTS’s positivity-negativity analysis also revealed a score of 76.98 per cent positive reactions.
NCT rose to second place in the rankings with a brand reputation index of 3,851,680, marking a 63.52 per cent rise in their score since September.
Meanwhile, SEVENTEEN came in at a close third with a brand reputation index of 3,534,327 after seeing a 56.03 per cent increase in their own score.
EXO claimed fourth place on this month’s list with a brand reputation index of 2,673,583, marking a 38.06 per cent rise in their score since September.
Finally, INFINITE shot up to fifth place after enjoying a 94.43 per cent increase in their brand reputation index since last month. The group’s total score for October came out to 2,183,097.
Check out the top 30 for this month below!
