Park Soo-Hyun, better known by ADORA, is a South Korean songwriter and record producer. She was a former member of Big Hit's in-house producer team.
On the 25th, the management company AURA said,
We have signed an exclusive contract with artist Adora. We will spare no effort to support Adora, who has been recognized for her outstanding singer-songwriting and producing abilities, so that she can be successful as the company's first artist.
Adora, who received a lot of attention and love as an artist, is preparing to write her own story as an artist.
As an in-house producer under Big Hit Music, Adora participated in the producer discovery audition project '2016 Next New Creator' held by Big Hit in 2016 and was selected as Big Hit's only female producer at the time. From being selected in 2016 to 2020, she worked as a producer for Big Hit in-house and was named as a composer for representative songs and songs of BTS and Tomorrow X Together, including 'Spring Day' and 'Not Today.
AURA, which signed an exclusive contract with Adora, is a new entertainment company established in December of last year, producing and managing solo artists. The alphabet of AURA, which is its meaning, is Adorable, Ultimate, Rare, and Attractive, respectively, and it means the charms of its artists. AURA plans to unveil a total of two artists including Adora.
Adora is in the final stages of preparing for her official solo debut in November.